We are a group of researchers, writers and evaluators working across the arts, health and social sectors.

 

We have come together with a shared passion for promoting the use of the Most Significant Change (MSC) storytelling approach to evaluation and research.

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See here for the aims of our alliance.

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Most Significant Change (MSC) is a participatory, qualitative approach to evaluation, where it is difficult to pre-determine outcomes or where complexity makes it hard to measure ‘indicators of change’.

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It is particularly useful for evaluating people-orientated projects and services where the desired impact is about improvements in quality of life.

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• It is democratic and collaborative

• It's adaptable and easy to implement

• It uses 'stories of experience' as data

• It reveals what matters most

• It promotes shared learning and reflection

• It is both fun and challenging

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